Top 5 Communication Apps Performance in Guatemala Q4 2022

During the fourth quarter of 2022, the top five communication apps in Guatemala demonstrated varied performance metrics. Here's a detailed look at their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.

Messenger saw its weekly downloads fluctuating, starting from around 72.9K at the end of September and peaking at 81.7K in the final week of December. Weekly active users remained relatively stable, with minor increases, ending the quarter at approximately 1.29M. Revenue showed minimal activity, with a small spike to $9 in the week of October 10.

WhatsApp Messenger maintained a steady revenue stream, averaging around $20-$25 per week throughout the quarter. Downloads experienced a dip mid-quarter, dropping to around 48.5K in the week of November 21 but recovered to 71.5K by the end of December. Active users consistently hovered around 6.4M to 6.5M.

Snapchat showed a significant increase in revenue towards the end of the quarter, peaking at $165 in the week of December 19. Downloads saw a notable rise in the last week of December, reaching 70.2K. Active users also grew steadily, ending the quarter at around 1.77M.

WhatsApp Business had consistent download numbers, fluctuating between 27K and 36.7K. Active users showed a slight increase over the quarter, reaching around 955K by the end of December. Revenue remained negligible throughout the period.

Telegram experienced a steady revenue stream, averaging between $140 and $206 weekly. Downloads started strong at around 27.3K but saw a decline towards the end of the quarter, finishing at approximately 18.6K. Active users remained stable, with a slight decrease towards the end of December, ending at around 320K.

These insights highlight the dynamic nature of the communication apps market in Guatemala. For more detailed insights and data, visit Sensor Tower.